A working tour of the last few months. The new website is taking shape, the product brain that feeds it is built, and a set of tools is quietly removing manual work from the business. Everything here is real and clickable, not a slide deck.
A ground-up, fully custom Shopify build, migrating us off WooCommerce and rebuilt entirely to the brand. The full visual language is now proven across every page type and live in a shared preview, so we can sign off on look and feel before a line of it goes near the real shop.
One structured home for everything we know about every product, built to feed every channel at once: the website, the AI assistant, Amazon, the trade catalogue, and the Cin7 move down the line. Get the data right once and everything downstream gets easier. This is the unglamorous layer that makes the clever stuff possible.
The flagship idea: help the customer who knows how they want to feel but not which oil to buy. Abbie is the friendly assistant on the site; the Oil Finder is the guided experience behind her. Both are grounded in real aromatherapy data from the product brain, not guesswork, and David's expertise sits as the guardrail on every claim.
Smaller, sharper builds aimed at the day-to-day: the spreadsheets, the chasing, the approvals. Each one replaces something slow and fiddly with something quick and always current. Built to run without me standing over them.
A clean window onto the product brain. Search any oil and see, or edit, its description, directions and ingredients with the real imagery alongside. The name is a gentle dig at Linnworks.
The end of the spreadsheet with the bright red rows. Every outstanding order in one always-current view, sorted and ready to chase, so nothing quietly slips through.
A to-do list, an approvals desk and an agent manager merged into one. Built to delegate work across the team, and to let our AI agents ask for a yes before they act on anything that matters.
Procurement, de-spreadsheeted. Reorder lines with stock, minimums and what's already on order in one place, plus a clean draft to submitted to approved ordering flow. Currently a local build, ready to put online.
A live map of our entire tech stack, mine and the company's. What we use, what it costs, who owns it and how it all connects, with a clean trail for budgeting, approvals and decisions. The single place to answer "what are we actually paying for, and why".
Less visible, just as important. The access and integrations being put in place now are what unlock the automation and reporting that comes next.
Registered as a Google developer with API access approved. This opens the door to automated ad reporting and management, and a clean pipeline between our Drive and the product brain.
Our Amazon performance dashboard, loaded and ready to go. Good inroads made; now waiting on Amazon developer access, with the identity verification step in train. Last piece before it's fully live.